Social Media Manager

Job Description:

The International Pickleball Federation is searching for an individual to fill the position responsible for coordinating the federation social media marketing and engagement. This position is a volunteer, and all work is conducted virtually. The Social Media Manager is an integral member of the Marketing team, with a vital role in capturing the organization's voice and maintaining consistent branding across social channels. The Manager will be responsible for showcasing stories, accomplishments, upcoming advocacy/fundraising events, and general content.

Responsibilities:

• Build and execute IPF's social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification across digital and social channels, including Facebook, LinkedIn, Instagram, and Twitter.
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
• Set up and optimize company pages within each platform to increase the visibility of the company's social content.
• Moderate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and syndication schedules.
• Collaborate with other departments (customer relations, sales, etc. to manage reputation, identify key players, and coordinate actions.
• Set up a tracking system to measure the effectiveness of social media plans based on quantifiable data.
• Support the development of forward-facing promotional materials, including toolkits, event announcements, and corporate recognition.
• Support content calendar management and development for special programs, campaigns, and brand initiatives.
• Assist with planning and technical support on select webcasts and live video broadcasts.
• Continuously improve by capturing and analyzing performance metrics across the appropriate social data/metrics, insights, and best practices to help achieve KPIs and then act on the information.

Qualifications:

• BS in Communications, Marketing, Business, New Media, or Public Relations.
• Proven working experience in social media marketing or as a digital media specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design, web development, CRO, and SEO.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
• Fluency in English.
• Proficient with Microsoft Office Suite including Word, Excel, PowerPoint, Outlook, Teams, etc.